Teneo does not believe there is anything special or privileged about digital data and analytics. When our experts help CEOs make sense of the world and see around corners, we blend all relevant data sources; digital and analog, online and offline. We integrate fragmented businesses, end-to-end.
What matters is that we develop insights, specifically designed for CEOs, by analyzing the right, blended data sources that are directly relevant to CEOs’ most pressing challenges. Increasing volumes and categories of data are digital, but it’s what we do with the data – combining social science rigor with data science excellence – that distinguishes our approach and the quality of our advice. Fueled by blended intelligence from diverse sources, we provide CEOs with the bias-free, strategic counsel they need to transform their businesses for the modern economy.
Making sense of an organization’s reputation requires the integration of all relevant signals and sources that make up the totality of what people think, say and do about any particular issue. Digitizing means capitalizing on the real and measureable progress we can make by understanding the trajectory and velocity of topics through opinion-formers, via digital content analysis.
We turn information into insights by finding the right balance and weighting for different types of data. Our analysts are data source agnostic and help CEOs understand the relative and absolute impact of news articles, tweets, blog posts, sales figures, employee surveys, and brand and reputation tracking data. Our digital products, developed in-house, are designed to identify data-driven insights we then use to plan fact-based engagement programs for CEOs and their enterprises with increased certainty of impact.
Our team uses digital behavioral data to anticipate and predict what people do in relation to products and brands. We deploy digitally-derived intelligence to empower companies to interact more effectively with their customers, to enhance loyalty, and to grow business. We use digital content analytics to take businesses digital, to evaluate ROI using the digital function, and to build client-side analytics practices.
The control of brand perception is no longer solely in the hands of the internal company marketing department. The rise of digital media and the abundance of social media platforms has resulted in the transformation of the average individual into a powerful catalyst for information, delivering messaging with the weight to win presidential elections, start country-wide revolutions and wage war on corporate brands. For companies in crisis, a single tweet or a misplaced comment on...Read More.
President, Teneo Digital
Chairman, Teneo Consulting; CEO, Teneo Sports
President, Teneo Consulting
Global Director of Research and Insights
Managing Director, Head of Design and Innovation