David Michaelson

Expertise

Awards & Recognitions

First Class of Research Fellows, Institute for Public
Relations

Recipient, Jackson, Jackson & Wagner Behavioral Science
Prize (2008)

Named “Measurement/ Research Expert of the Year” by PR News
(2009)

Memberships & Affiliations

Member, Commission on Public Relations Measurement and
Evaluation of the Institute for Public Relations

David Michaelson

David Michaelson

Global Director of Research and Insights

Dr. David Michaelson is Global Director of Research and Insights for Teneo. He has 36 years’ experience conducting primary research for numerous Fortune 500 companies, universities and philanthropic organizations. Dr. Michaelson is a leading authority in communications testing, message development, measurement of communications effectiveness and branding.

Prior to joining Teneo, Dr. Michaelson was principal of David Michaelson & Company, LLC and President and Chief Research Officer of Echo Research.

Dr. Michaelson also has been Managing Director and Head of Research for Ogilvy Public Relations Worldwide, Managing Director at GCI Group and a Director of Research at Burson-Marsteller.

Dr. Michaelson is a member of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations and has published numerous articles on public relations research, and is the co-author of A Practitioners Guide to Public Relations Research, Measurement & Evaluation, published by Business Expert Press, as well as numerous other peer-reviewed publications on communications and communications measurement.

Dr. Michaelson was elected to the first class of research fellows of the Institute for Public Relations, is the 2008 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize given by the Public Relations Society of America and is the 2009 Measurement/ Research Expert of the Year (PR News).

Dr. Michaelson is a Phi Beta Kappa graduate of the University of Massachusetts/ Amherst and received his Ph.D. from The New School for Social Research in cultural anthropology.