Being able to accurately measure and analyze stakeholder sentiment, whether it be for the sake of company reputation, or to determine the profitability of a product or service, is paramount to any business strategy.
Teneo’s Approach to Research
Teneo’s research team provides clients with the ability to understand their brand, reputation and business standing, creatively position themselves in their unique marketplace, and measure the impact of their organization’s actions and communications to drive success. Our capabilities include:
- Guiding senior management on key decisions facing their business including brand, reputation and marketing communications, by providing data-driven insights.
- Developing and executing comprehensive communications plans, from message development through impact and ongoing measurement, and stakeholder engagement plans that meet key business objectives.
Data Source Agnostic: We consider all potential resources to identify the data that matters most based on research objectives, including: survey research, focus groups, in-depth interviews, traditional media analysis, social and digital channels, and secondary research.
Excellence in Data Science: Our research combines data science and social science. Our methodologies include: blending qualitative and quantitative data sources; utilizing rigorous sampling methods to ensure proper representation of the desired audience; and employing statistical and data mining techniques to analyze data and extract knowledge and insights.
Subject Matter Expertise: We work as an integrated team combining research expertise with account and subject matter expertise to provide the deepest understanding of the client, their industry and the environment in which it operates.
Social Science Rigor: We employ a rigorous, social science-based approach to our methods in order to produce the most reliable and predictive results. This practice underpins the design, analysis and reporting done by the Teneo Research team, to ensure a sound research method.