Teneo News: Lisa Friedman Joins Teneo Strategy as Managing Director

Teneo PSG, based in Ireland, was created following Teneo’s 2016 acquisition of PSG Communications.

PSG was founded in 2014 following a merger between leading Irish PR firms, Pembroke Communications and Slattery Communications. Today, the firm advises some of Ireland’s largest indigenous organisations, as well as the Irish-based subsidiaries of some of the largest and most complex companies in the world.

PSG is a multi-award winning agency with four broad service areas covering corporate communications and reputation management, brand strategy and marketing communications, sports and entertainment sponsorship, and digital strategy and communications.

Click here for Teneo PSG Privacy Notice

Teneo Strategy partners directly with the CEOs and senior leaders of the world’s largest companies, institutions and governments to create, enhance and protect reputational equity on a global scale. We don’t believe in guesswork. Research, analytics and insights from the world’s most knowledgeable sources inform every engagement, and our programs are designed to deliver concrete, measurable results.

Teneo PSG’s Strategy Division in Ireland has specialist practice areas in: Corporate & Financial, Health, Public Affairs, Media Training, CSR, Technology and Crisis Management. In partnership with our clients, we create and implement some of the most striking communication campaigns in the areas of corporate reputation, financial PR, issues management, thought leadership, change management, internal communication, leadership positioning and political advisory.

Teneo PSG’s Strategy Division prides itself on crafting outstanding communication designed to help clients achieve measurable reputation and commercial objectives. With a team of experts drawn from journalism, government, corporate PR, health, technology, and education, our consultants advise clients on their most sensitive political, stakeholder, employee, community engagement and reputation issues. Every campaign is built on detailed research and analysis leading to a bespoke strategy that builds and protects reputational equity and provides a competitive advantage.

Teneo PSG's consumer PR service offering, which sits under the notorious brand, is the leading creative brand communications service in Ireland. Research and insight-driven strategy, and creative campaign development are at the heart of everything we do. Our approach focuses on the unparalleled delivery of brilliantly disruptive integrated campaigns across the spectrum of Paid, Earned, Shared and Owned media, and our team of award-winning advisors strategise to design cutting-edge, creative campaigns that completely engage target audiences and engender brand recognition and loyalty.

With more than 30 years in the PR business and a laser focus on social and digital communications over the past decade, notorious is best placed to help position brands effectively through the networks that matter.

Our expertise includes brand positioning development, PR, influencer marketing, digital and social marketing, experiential, events, and content development.

Please visit the notorious brand webpage to learn more.

Teneo PSG’s Digital offering is all about helping clients transform their business through intelligent and strategic digital communications. By leveraging data, social listening and strategic planning, we package this information in credible and captivating ways that drive and promote brand reputation online and deliver commercial impact.

By appreciating and understanding digital audiences in a human way, we can deconstruct the journeys they take and identify the moments and occasions brands can own, or the role they can credibly play within them.

These insights then inform what types of communications are required - from video production, multichannel social content, influencer outreach, App or Web Development, digital advertising or bespoke innovative solutions to client challenges.

The team at Teneo PSG Digital is a collective of digital natives, passionate about work that pushes boundaries, and excites and engages global audiences, whilst delivering ROI. As trusted advisors to our clients, our work finds solutions to problems that only digital can answer.

Teneo Sports partners exclusively with owners, CEOs and leaders of world-class sports enterprises and global corporations to address a wide range of branding and business development opportunities in the world of sports. Brand is the currency of sport today, and Teneo Sports’ primary areas of focus are helping to drive brand strategy to launch, rebrand or reinvent sports-related assets to maximize corporate value, fan engagement and revenue potential.

In Ireland, Teneo PSG’s Sports offering has a dedicated team of full-time sponsorship professionals who specialise in developing and activating innovative and effective sponsorships for top Irish and global brands. Our advisors create partnerships between sponsors and rights holders. We develop creative sponsorship strategies and we implement best-in-class sponsorship campaigns. We offer a full suite of sponsorship services including: strategy, negotiation, procurement, activation, measurement, research and evaluation. The Sports team are experts in sports PR, event management, content generation, digital, media training and talent management.